Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Reinforcement01:23

Reinforcement

Positive and negative reinforcement are key concepts in operant conditioning, a learning process where the consequences of a behavior affect the likelihood of that behavior being repeated.
Positive reinforcement occurs when a behavior is followed by the presentation of a rewarding stimulus, increasing the frequency of that behavior. For example:
Punishment01:27

Punishment

Negative reinforcement and punishment are often confused but serve distinct functions in behavior modification. Reinforcement, whether positive or negative, increases the likelihood of a desired behavior, while punishment decreases it.
Punishment can be positive or negative. Positive punishment involves adding an undesirable stimulus, such as scolding, to decrease a behavior. Negative punishment involves removing a desirable stimulus, such as taking away a favorite toy, to decrease behavior.
Operant Conditioning01:21

Operant Conditioning

Operant conditioning, a key concept in behavioral psychology, involves using reinforcement and punishment to alter the likelihood of a behavior being repeated. B.F. introduced this type of conditioning. Skinner focused on voluntary behaviors and the consequences that follow them, influencing whether these behaviors will be strengthened or diminished.
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
Generalization, Discrimination, and Extinction01:24

Generalization, Discrimination, and Extinction

Generalization, discrimination, and extinction are key concepts in operant conditioning that influence how behaviors are learned and maintained.
Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...
Reinforcement Schedules01:24

Reinforcement Schedules

Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
Once a behavior is learned,...
Primary and Secondary Reinforcers01:23

Primary and Secondary Reinforcers

In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The Effects of Reinforcing Tacting on the Recall of Children with Autism.

The Analysis of verbal behavior·2025
Same author

Student pacing in a master's level course: Procrastination, preference, and performance.

Journal of applied behavior analysis·2020
Same author

A behavior analytic analogue of learning to use synonyms, syntax, and parts of speech.

The Analysis of verbal behavior·2012
Same author

Novelty, stimulus control, and operant variability.

The Behavior analyst·2012
Same author

Effects of rate building on fluent performance: a review and commentary.

The Behavior analyst·2012
Same author

Focus on response rate is important but not sufficient: A reply.

The Behavior analyst·2012

Related Experiment Video

Updated: May 23, 2026

Training Laboratory Rabbits to Refine Routine Husbandry Procedures
05:21

Training Laboratory Rabbits to Refine Routine Husbandry Procedures

Published on: February 16, 2024

Teaching the distinction between positive and negative reinforcement

Philip N Chase1

  • 1West Virginia University.

The Behavior Analyst
|April 6, 2012
PubMed
Summary

No abstract available in PubMed .

More Related Videos

Introducing Clicker Training as a Cognitive Enrichment for Laboratory Mice
05:33

Introducing Clicker Training as a Cognitive Enrichment for Laboratory Mice

Published on: March 6, 2017

Related Experiment Videos

Last Updated: May 23, 2026

Training Laboratory Rabbits to Refine Routine Husbandry Procedures
05:21

Training Laboratory Rabbits to Refine Routine Husbandry Procedures

Published on: February 16, 2024

Introducing Clicker Training as a Cognitive Enrichment for Laboratory Mice
05:33

Introducing Clicker Training as a Cognitive Enrichment for Laboratory Mice

Published on: March 6, 2017