Related Experiment Video
Updated: May 23, 2026

Humor or Rationality? The Neural Mechanisms of How Agent Type and Language Style Influence Satisfaction with Ride-Hailing Service Failure Recovery
Published on: March 13, 2026
A threshold theory of the humor response
Robert Epstein1, Veronica R Joker
1University of California San Diego.
Abstract:
The humor response has long been considered mysterious, and it is given relatively little attention in modern experimental psychology, in spite of the fact that numerous studies suggest that it has substantial benefits for mood and health. Existing theories of humor fail to account for some of the most basic humor phenomena. On most occasions when a humor response occurs, certain verbal or visual stimuli (the "setup" stimuli, which function as an establishing operation) must precede a critical stimulus (such as a "punch line" or the final panel or critical feature of a cartoon), which then occasions a sudden "revelation" or "understanding"; this revelation is often accompanied by the humor response. We suggest that the setup stimuli increase the strength of the revelatory response to a point just below the threshold of awareness and that the critical stimulus, properly designed and timed, edges the revelatory response to a point just above threshold. We also suggest that it is this threshold phenomenon that produces most instances of the humor response. We discuss these issues in the context of some notable humor of Carl Rogers and B. F. Skinner.
More Related Videos
Related Concept Videos
Sensation
Absolute thresholds can quantify the sensitivity of sensory...
Facial Feedback Hypothesis
Physiological Theories: James-Lange Theory of Emotion
Social Proof
Physiological Theories: Cannon-Bard Theory of Emotion
Upon perceiving a stimulus, such as a dangerous...
Theory of Attribution I: Correspondent Inference Theory

