Related Experiment Video
Updated: May 23, 2026

09:03
Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Neural basis of egalitarian behavior
Christopher T Dawes1, Peter John Loewen, Darren Schreiber
1Department of Politics, New York University, New York, NY 10012, USA. cdawes@nyu.edu
Summary
People sacrifice resources for group equality. Brain scans show the insular cortex, not the ventromedial prefrontal cortex, is linked to egalitarian behavior, suggesting emotional empathy drives fairness.
Area of Science:
- Neuroscience
- Social Psychology
- Behavioral Economics
Background:
- Humans exhibit costly egalitarian behavior, promoting group cooperation.
- The neural underpinnings of these egalitarian preferences remain largely unknown.
- Previous research links social preferences to the ventromedial prefrontal cortex and insular cortex.
Purpose of the Study:
- To investigate the brain processes associated with egalitarian behavior.
- To determine if neural activity in specific brain regions correlates with egalitarian choices.
- To explore the role of the ventromedial prefrontal cortex and insular cortex in promoting equality.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was employed to observe brain activity.
- The study utilized the "random income game" to elicit egalitarian behavior.
- Neural activity was correlated with both expressed and revealed egalitarian preferences.
Main Results:
- Significant activation was observed in both the ventromedial prefrontal cortex and the insular cortex.
- Only insular cortex activation significantly correlated with egalitarian preferences.
- This suggests a specific role for the insular cortex in mediating egalitarian behavior.
Conclusions:
- Egalitarian behavior in humans is associated with neural activity in the insular cortex.
- These findings support the hypothesis that empathy and emotional processing in the insular cortex drive egalitarian choices.
- The ventromedial prefrontal cortex may not be as critical for egalitarian behavior as previously thought.
Related Concept Videos
Inclusive Fitness
Most altruistic behavior—in which one animal helps another at a cost to themselves—occurs between relatives. Scientists think these altruistic behaviors evolved because they increase the inclusive fitness of the animal providing help.
Egoism and Altruism
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
Altruism
Altruistic behaviors are “unselfish” behaviors—those that help another individual at the expense of the individual carrying out the behavior. Despite the negative consequences for the altruistic animal, these behaviors are thought to have evolved for several reasons.
Evolutionary Psychology
Evolutionary psychology explores the origins of human behavior and mental processes by framing them within the context of natural selection, a theory famously propounded by Charles Darwin. This field asserts that many behaviors common across human societies — ranging from instinctive fear reactions to complex social interactions — arose as evolutionary adaptations. These adaptations enhanced the survival and reproductive success of our ancestors, thereby becoming embedded in the human psyche...
Equity Theory
Equity theory explains how our sense of fairness influences the dynamics of close relationships. Rooted in social psychology, the theory posits that individuals evaluate fairness by comparing the ratio of their contributions to the rewards they receive. Relationship satisfaction is highest when these ratios are perceived as balanced between partners, promoting mutual reciprocity and a sense of justice.Equity vs. Equality in RelationshipsEquity is distinct from equality. Fairness does not...
Causes of Social Behavior III: Biological and Environmental Influences
Social behavior is a complex phenomenon that arises from the interaction between biological predispositions and environmental influences. This intricate interplay shapes how individuals think, feel, and act in various social contexts. Understanding these mechanisms requires insights from psychology, neuroscience, genetics, and evolutionary theory.Environmental Influences on Social BehaviorEnvironmental factors, including temperature, odors, and visual stimuli, play a crucial role in shaping...
