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Anchoring and adjustment during social inferences.
Diana I Tamir1, Jason P Mitchell
1Department of Psychology, Harvard University, Northwest Science Building, 52 Oxford Street, Cambridge, MA 02138, USA. dtamir@fas.harvard.edu
People understand similar others by anchoring on self-knowledge and adjusting for differences. This cognitive process, known as anchoring-and-adjustment, was evidenced by longer reaction times when self-other discrepancies were larger.
Area of Science:
- Social Psychology
- Cognitive Science
- Neuroscience
Background:
- Simulation theories posit that individuals use their own mental states to infer the mental states of others.
- Understanding others requires correcting for perceived differences between oneself and the target individual.
Purpose of the Study:
- To investigate serial adjustment as a mechanism for correcting self-knowledge anchors during social inferences.
- To determine if the anchoring-and-adjustment process is employed when understanding the attitudes of similar versus dissimilar others.
Main Methods:
- Three studies were conducted where participants judged the attitudes of similar or dissimilar targets and reported their own attitudes.
- Reaction times and the discrepancy between self-reported and other-reported attitudes were analyzed.
- A positive linear relationship between reaction time and self-other discrepancy was examined as evidence for anchoring-and-adjustment.
Main Results:
- A positive linear relationship between reaction time and self-other discrepancy was consistently found.
- This relationship, indicative of anchoring-and-adjustment, was significant only when participants judged similar targets.
- No such relationship was observed when judging dissimilar targets.
Conclusions:
- Social cognition involves anchoring on self-knowledge and adjusting for differences, particularly when inferring the mental states of similar others.
- The findings support the role of the anchoring-and-adjustment heuristic in understanding similar individuals.
- This suggests a specific cognitive mechanism for mentalizing about similar others.
Related Concept Videos
The Anchoring-and-Adjustment Heuristic
First Impression
Theory of Attribution I: Correspondent Inference Theory
Causes of Social Behavior I: Actions and Characteristics of Individuals
Causes of Social Behavior II: Cognitive Processes
Introducing Social Perception

