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Prioritizing association strength versus value: the influence of self-regulatory modes on means evaluation in single

Edward Orehek1, Romina Mauro, Arie W Kruglanski

  • 1Department of Psychology, University of Groningen, Groningen, the Netherlands. eorehek@psyc.umd.edu

Journal of Personality and Social Psychology
|April 20, 2012
PubMed

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