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[Reliability and validity of the Japanese revised version of the television affinity scale]

Shigeru Erikawa1, Kazunari Yamada

  • 1Department of Marketing, Tokyo Broadcasting System Television, Inc., Akasaka, Minato-ku, Tokyo 107-8006, Japan. erikawa@best.tbs.co.jp

Shinrigaku Kenkyu : the Japanese Journal of Psychology
|April 21, 2012
PubMed

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