An Initial Investigation into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages

Carolyn Laplante¹, Sandi Smith, Michael Kotowski+5

• ¹Carolyn Lauckner (B.A., Michigan State University, 2010) is a Doctoral Student in the Department of Telecommunication, Information Studies, and Media at Michigan State University. Sandi Smith (Ph.D., University of Southern California, 1986) is a Professor in the Department of Communication Arts & Sciences and Director of the Health and Risk Communication Center at Michigan State University. Michael Kotowski (Ph.D., Michigan State University, 2007) is an Assistant Professor in the School of Communication Studies at the University of Tennessee. Samantha Nazione (M.A., Michigan State University, 2009) is a Doctoral Student in the Department of Communication at Michigan State University. Cynthia Stohl (Ph.D., Purdue University, 1982) is a Professor in the Department of Communication at the University of California-Santa Barbara. Abby Prestin (Ph.D., University of California-Santa Barbara, 2012) is a Postdoctoral Fellow at the National Institutes of Health=National Cancer Center. Jiyeon So (M.A., Purdue University, 2007) is a Doctoral Student in the Department of Communication at the University of California-Santa Barbara. Robin Nabi (Ph.D., University of Pennsylvania, 1998) is a Professor and Graduate Advisor in the Department of Communication at the University of California-Santa Barbara.