Educational methodology in dealing with animal rights and welfare in public service

Animal rights and animal welfare have biological, economic, social, philosophical, emotional, political, legal and policy dimensions. Hundred of organizations are active in some aspect of these issues. Viewpoints range in a continuum from animal rights advocates to livestock producers. One long-range goal is to increase understandings of both the benefits and the costs of animal rights and animal welfare for individuals and society. In the short-range, solutions and (or) alternatives for crisis situations are needed. Key aspects for using education as a means to solve these problems are 1) characterization of the issue(s), 2) identification of the audience(s), 3) selection of communications media and channels, and 4) development of appropriate educational materials. Task forces of educators and clientele for audience involvement are essential in planning and testing educational methods. When situations involve political, legal, and policy aspects, two task forces are needed: 1) a multidisciplinary educational group of scientists and educators to prepare objective usable information, and 2) an action group of clientele to communicate potential impacts of political, legal or policy action. Liaison between two groups is very important. Contemporary examples are presented.