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Updated: May 22, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention
Published on: November 16, 2017
Right-wing politicians prefer the emotional left
Nicole A Thomas1, Tobias Loetscher, Danielle Clode
1School of Psychology, Flinders University, Adelaide, South Australia, Australia. nicole.thomas@flinders.edu.au
Conservative politicians intuitively display their left cheek in photographs more often than liberals, potentially to convey emotion. This finding suggests a link between political affiliation and nonverbal communication strategies in visual media.
Area of Science:
- Political Psychology
- Neuroscience
- Social Psychology
Background:
- Research indicates political attitudes may have neurological underpinnings.
- Conservatives exhibit enhanced emotional face detection and utilization in campaigning.
- Facial emotion expression is more prominent on the left side of the face.
Purpose of the Study:
- To investigate if political ideology influences posing asymmetry in politicians' official photographs.
- To determine if conservatives and liberals exhibit different cheek preferences in photographic portraits.
Main Methods:
- Analysis of 1538 official photographs of conservative and liberal politicians.
- Photographs were sourced from Australia, Canada, the United Kingdom, and the United States.
- Quantification of left cheek display versus forward-facing poses.
Main Results:
- Conservatives were significantly more likely to display their left cheek compared to liberals.
- Liberals were more likely to face forward in their official photographs than conservatives.
- This posing asymmetry was consistent across the four studied nations.
Conclusions:
- Politicians' posing behavior in official photographs may be influenced by their political ideology.
- Conservative politicians' tendency to display the left cheek could be an intuitive strategy to convey emotion.
- Understanding these nonverbal cues is crucial as portraits can influence voter decisions.
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