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Related Experiment Video

Updated: May 22, 2026

How to Create and Use Binocular Rivalry

How to Create and Use Binocular Rivalry

Published on: November 10, 2010

Make your enemies your allies.

Brian Uzzi¹, Shannon Dunlap

¹Northwestern's Kellogg School of Management, USA.

Harvard Business Review

|May 11, 2012

Summary

This summary is machine-generated.

Transform workplace rivalries into collaborations using the 3Rs method: Redirection, Reciprocity, and Rationality. This approach fosters trust and drives organizational innovation.

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Area of Science:

Organizational Psychology
Conflict Resolution
Leadership Studies

Background:

Workplace rivalries negatively impact individual careers and group performance.
Existing methods to resolve rivalries often fail due to the interplay of emotion and reason in trust-building.

Purpose of the Study:

To introduce and explain the 3Rs method for transforming workplace rivalries.
To demonstrate how effective leadership can convert rivals into collaborators.

Main Methods:

The 3Rs method involves three sequential steps: Redirection, Reciprocity, and Rationality.
Redirection: Shifting a rival's negative emotions away from the conflict.
Reciprocity: Offering a benefit first to establish a foundation for future cooperation.
Rationality: Setting clear expectations for the new collaborative relationship based on reason.

Main Results:

The 3Rs method provides a structured approach to reverse workplace rivalries.
Successful application can lead to healthier work environments and encourage fresh thinking.
The method is versatile and applicable to rivalries with subordinates, peers, and superiors.

Conclusions:

The 3Rs method offers an effective strategy for leaders to manage and resolve workplace rivalries.
By addressing emotional and rational aspects, it facilitates the transition from adversarial relationships to productive collaborations.
This approach enhances both personal career growth and overall organizational success.