Related Experiment Video
Updated: May 22, 2026

How to Create and Use Binocular Rivalry
Published on: November 10, 2010
Make your enemies your allies
1Northwestern's Kellogg School of Management, USA.
Abstract:
Rivalries in the workplace can be destructive to both personal career growth and group success. Many attempts to reverse rivalries fail because of the complex way emotion and reason operate in the building of trust. Using a method called the 3Rs, an effective leader can turn a rival into a collaborator, setting the stage for a healthy work life while driving fresh thinking within an organization. Step 1 of the method is redirection, shifting a rival's negative emotions away from the adversarial relationship. This creates an opening for Step 2, reciprocity, through which a relationship can be established. Here, the essential principle is to give before you ask--offering a rival something of clear benefit and "priming the pump" for a future return that requires little effort on the rival's part. Step 3, rationality, sets expectations of the new relationship so that efforts made using the previous steps don't come off as disingenuous. A rival is encouraged to see collaborative opportunities from a reasoned standpoint. A key advantage of the 3Rs is that the method can work to reverse all kinds of rivalries, including those with subordinates, peers, and superiors.
Related Concept Videos
Group Polarization
Robbers Cave
Friendships and Close Friendships
Relationship Formation
Microbial Interactions: Cooperation
Microbial Interactions: Mutualism

