Related Experiment Video
Updated: May 22, 2026

E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
Using entertainment-education to promote cervical cancer screening in Thai women
Gail D Love1, Sora Park Tanjasiri
1Department of Communications, California State University-Fullerton, P.O. Box 6846, Fullerton, CA, 92834-6846, USA. glove@fullerton.edu
Abstract:
Southeast Asian women in California have high cervical cancer incidence and mortality rates, but low levels of Pap screening. No published reports have addressed screening among Thai women. Entertainment-education (EE) is a useful strategy for low-literacy, culturally diverse populations. This quasi-experimental study determined whether a soap-opera-themed, Thai-language EE video was superior to a print handout for increasing knowledge, attitudes, and behavioral intention toward Pap testing. No uniform differences were found between the intervention group (video) and the control group (brochure). Both educational modalities appeared to result in selected increases in knowledge and attitudes.
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