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Updated: May 22, 2026

A Treatment Package without Escape Extinction to Address Food Selectivity
Published on: August 21, 2015
Small retailer perspectives of the 2009 Women, Infants and Children Program food package changes
Joel Gittelsohn1, Melissa N Laska, Tatiana Andreyeva
1Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. jgittels@jhsph.edu
Objective:
To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.
Methods:
Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes.
Results:
Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.
Conclusion:
This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.
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