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The case for including reach as a key element of program theory
Steve Montague1, Nancy L Porteous
1Performance Management Network Inc., Canada. steve.montague@pmn.net
Evaluation and Program Planning
|May 22, 2012
Summary
Public health initiatives need to better consider
Area of Science:
- Public Health
- Health Equity
- Program Evaluation
Background:
- Logic models and results frameworks are crucial for public health initiatives.
- Current frameworks often lack explicit consideration of 'reach,' impacting initiative effectiveness and equity.
- This oversight can lead to narrow impact assessments and bias against equitable outcomes.
Purpose of the Study:
- To highlight the necessity of incorporating 'reach' into public health logic models and results frameworks.
- To identify the negative consequences of neglecting reach in program design and evaluation.
- To present an alternative approach that explicitly integrates reach to enhance health equity.
Main Methods:
- Conceptual analysis of existing logic models and results frameworks in public health.
- Examination of the impact of 'reach' on initiative scope and equity considerations.
- Description of an alternative approach emphasizing explicit reach in program theory and logic depictions.
Main Results:
- Lack of explicit reach consideration leads to a constricted understanding of impact chains.
- Initiatives may be favored based on narrow efficiency rather than broad engagement.
- Neglecting reach introduces bias against health and social equity goals.
Conclusions:
- Explicitly defining and integrating 'reach' in logic models and results frameworks is essential for public health.
- This approach can mitigate biases and improve the equity focus of public health initiatives.
- Considering reach promotes wider engagement and more equitable health and social systems.
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