The Placebo Effect
Blind Procedures
Blinding
Classical Conditioning in Daily Life
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Pharmaceutical Alternatives: Stability-Related Therapeutic Nonequivalence
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Updated: May 22, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
Published on: December 14, 2014
Efrat Czerniak1, Michael Davidson
1Sackler Faculty of Medicine, Tel Aviv University, Tel Aviv, Israel.
The placebo effect, a substance with no therapeutic aim, has a long history. Modern research now focuses on understanding its mechanisms and ethical use in medicine.
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