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Related Experiment Video

Updated: May 22, 2026

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation

Published on: March 1, 2017

Sequential effects in face-attractiveness judgment.

Aki Kondo¹, Kohske Takahashi, Katsumi Watanabe

¹Research Centre for Advanced Science and Technology, University of Tokyo, 4-6-1 Komaba, Meguro-ku, Tokyo 1538904, Japan.

|May 23, 2012

Summary

This summary is machine-generated.

Subjective attractiveness judgments are influenced by previous ratings, demonstrating a sequential effect in decision-making. This bias was reduced when participants received feedback on average attractiveness ratings.

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Area of Science:

Cognitive Psychology
Social Psychology
Decision Science

Background:

Sequential effects bias perceptual decision-making, influencing responses based on preceding trials.
Previous research has established sequential effects in evaluating physical and complex stimulus properties.

Purpose of the Study:

To investigate if subjective attractiveness judgments are susceptible to the sequential effect.
To determine if the sequential effect extends to aesthetic evaluations.

Main Methods:

Participants rated the attractiveness of 48 male and female faces on a 7-point scale.
Faces were presented successively to observe potential assimilation effects.
A second experiment introduced feedback on average attractiveness ratings to assess its impact.

Main Results:

Attractiveness ratings assimilated toward the rating of the preceding face, confirming a sequential effect.
Providing feedback on average ratings weakened the observed sequential effect.

Conclusions:

Subjective attractiveness judgments are indeed biased by preceding judgments, extending the sequential effect to subjective decision-making.
Feedback mechanisms can modulate the influence of sequential effects in aesthetic evaluations.