Related Experiment Video
Updated: May 22, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Charisma, status, and gender in groups with and without gurus
John Levi Martin1, Tod Van Gunten, Benjamin D Zablocki
1University of Chicago.
Abstract:
A number of studies have noted that small religious groups with charismatic leaders seem to have different gender dynamics than do groups without. We argue that the presence of such a leader changes what charisma “means” in such a group. Without such a leader, strong personalities may appear charismatic and lead to positions of high status—and such dynamics historically have tended to be associated with a positional advantage to males. With such a leader, however, charisma is more likely to be compatible with receptivity and decoupled from gender characteristics that tend to disadvantage women, leading charismatic women to have greater status than they would otherwise have.
More Related Videos
07:35How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on: March 3, 2026
06:18The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
Published on: October 20, 2022
Related Concept Videos
Impact of Groups on Individuals
Impact of Groups on Groups
Social Proof
Impact of Individuals on a Group
The Representativeness Heuristic
Group Polarization