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Aseptic Laboratory Techniques: Plating Methods
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Published on: May 11, 2012

Sales principles to help grow lab revenues-Part I

Peter T Francis1

  • 1Clinical Laboratory Sales Training , LLC.

MLO: Medical Laboratory Observer
|June 2, 2012
PubMed
Summary

No abstract available in PubMed .

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).