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Related Concept Videos

Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
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Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
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Instinctive Drift01:05

Instinctive Drift

Instinctive drift refers to the tendency of animals to revert to their innate behaviors despite repeated reinforcement. Breland and Breland demonstrated this concept in an experiment with a raccoon. The raccoon was trained to pick up two coins and place them in a container in exchange for food. Initially, the raccoon learned to associate the coins with food, making them a conditioned stimulus or a substitute for food. However, over time, the raccoon became less willing to put the coins into the...
Decision Making: P-value Method01:09

Decision Making: P-value Method

The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
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Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...

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Related Experiment Video

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Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
09:12

Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats

Published on: March 17, 2019

Impulsivity and rapid decision-making for reward.

Stephanie Burnett Heyes1, Robert J Adam, Maren Urner

  • 1Institute of Neurology and Institute of Cognitive Neuroscience, University College London London, UK.

Frontiers in Psychology
|June 5, 2012
PubMed
Summary

Impulsivity, or acting without deliberation, was measured using a novel task. Higher "lack of premeditation" scores correlated with better performance on this task, suggesting a link between rapid decision-making and impulsivity.

Keywords:
agedecision-makingimpulsivityreaction timerewardrisk

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Last Updated: May 21, 2026

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Area of Science:

  • Neuroscience
  • Cognitive Psychology
  • Behavioral Science

Background:

  • Impulsivity is a complex trait associated with various brain disorders.
  • Measuring impulsivity is challenging due to its multifaceted nature and potential functional benefits.
  • Existing tasks often fail to capture rapid decision-making under time pressure for rewards.

Purpose of the Study:

  • To investigate rapid decision-making in pursuit of time-sensitive rewards.
  • To examine the relationship between self-reported impulsivity and performance on a novel task.
  • To explore age-related changes in rapid, risk-taking behavior.

Main Methods:

  • 59 adults (aged 18-79) completed a manual "Traffic Light" task.
  • Behavioral variables indexing rapid anticipatory responding were analyzed.
  • Correlation with the "lack of premeditation" subscale of the UPPS Impulsive Behavior Scale was assessed.
  • Age-related effects were analyzed, controlling for timing judgment abilities.

Main Results:

  • Rapid anticipatory responding on the task correlated with higher "lack of premeditation" scores.
  • Participants with higher scores on this impulsivity measure performed better on the task.
  • Anticipatory behavior significantly decreased with age, even after controlling for timing perception.

Conclusions:

  • The "Traffic Light" task offers a parametric method to assess rapid decision-making under risk and time pressure.
  • This task may provide insights into a specific facet of impulsivity relevant to health and disease.
  • Age-related declines in rapid, reward-seeking behavior were observed.