The "electrophysiological sandwich": a method for amplifying ERP priming effects

We describe the results of a study that combines ERP recordings and sandwich priming, a variant of masked priming that provides a brief preview of the target prior to prime presentation (S. J. Lupker & C. J. Davis, 2009). This has been shown to increase the size of masked priming effects seen in behavioral responses. We found the same increase in sensitivity to ERP priming effects in an orthographic priming experiment manipulating the position of overlap of letters shared by primes and targets. Targets were 6-letter words and primes were formed of the 1st, 3rd, 4th, and 6th letters of targets in the related condition. Primes could be concatenated or hyphenated and could be centered on fixation or displaced by two letter spaces to the left or right. Priming effects with concatenated and/or displaced primes only started to emerge at 250 ms post-target onset, whereas priming effects from centrally located hyphenated primes emerged about 100 ms earlier.