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User-experience surveys with maternity services: a randomized comparison of two data collection models
Oyvind Andresen Bjertnaes1, Hilde Hestad Iversen
1Department for Quality Measurement and Patient Safety, Norwegian Knowledge Centre for the Health Services, Boks 7004 St Olavs plass, 0130 Oslo, Norway. oan@kunnskapssenteret.no
Summary
A study comparing maternity survey data collection found that offering both electronic and paper options from the start (Group A) yielded a higher response rate than an electronic-first approach (Group B). However, the electronic-first method was more cost-effective with similar bias.
Area of Science:
- Health Services Research
- Survey Methodology
- Maternal Health
Background:
- Optimizing data collection methods is crucial for user experience surveys in maternity services.
- Combining postal and electronic data collection presents unique challenges and opportunities.
Purpose of the Study:
- To compare the effectiveness of two distinct combined postal and electronic data collection strategies for a maternity services user-experience survey.
- To evaluate response rates, non-response bias, and cost-effectiveness of different data collection models.
Main Methods:
- A cross-sectional survey was conducted among women who gave birth at a Norwegian university hospital.
- Participants (n=752) were randomized into two groups: Group A (dual electronic/paper options throughout) and Group B (electronic initial, dual reminder).
Main Results:
- Group A achieved a significantly higher response rate (51.9%) compared to Group B (41.1%).
- Non-response bias was minimal in Group A, while two variables differed significantly in Group B.
- User-experience scale results were comparable between groups, but Model B (€9.0/response) was more cost-effective than Model A (€11.7/response).
Conclusions:
- The model offering an electronic-only option for the initial request resulted in the lowest response rate.
- Despite a lower response rate, this model demonstrated comparable non-response bias and superior cost-effectiveness.
- The electronic-first model is recommended for large-scale maternity services user experience surveys due to its cost-effectiveness.
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