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Updated: May 21, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

[Smoking cessation interventions in Mexico: analysis of the willingness to pay for an effective method to quit]

Edson E Serván-Mori1, Ileana B Heredia-Pi, Luz Myriam Reynales-Shigematsu

  • 1Dirección de Economía de la Salud, Centro de Investigación en Evaluación y Encuestas, Instituto Nacional de Salud Pública, Cuernavaca, México.

Salud Publica De Mexico
|June 13, 2012
PubMed
Abstract

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