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Related Concept Videos

Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Traps01:41

Social Traps

Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned more cows, the larger...
Social Loafing01:37

Social Loafing

Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated, individuals become less...
Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

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Related Experiment Video

Updated: May 21, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

Tapping into the social network.

Rajiv N Rimal

    Bulletin of the World Health Organization
    |June 13, 2012
    PubMed
    Summary
    This summary is machine-generated.

    Social media offers public health benefits but presents challenges. Harnessing its potential requires strategic approaches for future health initiatives.

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    Area of Science:

    • Public Health
    • Health Communication
    • Digital Health

    Background:

    • Social media platforms are increasingly prevalent in daily life.
    • Their potential for public health communication is significant but underexplored.
    • Understanding the dynamics of social media is crucial for health interventions.

    Discussion:

    • Exploring the benefits of social media for disseminating health information.
    • Addressing the challenges and risks associated with social media in public health.
    • Examining strategies for effective and ethical use of social media in health promotion.

    Key Insights:

    • Social media can be a powerful tool for public health outreach and engagement.
    • Careful consideration of privacy, misinformation, and equity is essential.
    • Tailored strategies are needed to maximize benefits and mitigate risks.

    Outlook:

    • Future public health initiatives should integrate social media strategically.
    • Continued research is needed to understand evolving social media landscapes.
    • Collaboration between public health professionals and social media experts is vital.