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Humor or Rationality? The Neural Mechanisms of How Agent Type and Language Style Influence Satisfaction with Ride-Hailing Service Failure Recovery
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Nicolas Bourguignon1, John E Drury, Daniel Valois
1Department of Linguistics, University of Montreal, Canada. nicolas.bourguignon@umontreal.ca
This study reveals distinct brain responses to thematic reversal anomalies in English verbs. Agent-Subject Verbs (ASVs) and Experiencer-Subject Verbs (ESVs) show different event-related potential (ERP) profiles, particularly the N400 effect in ESVs.
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