Related Experiment Video
Updated: May 21, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
Published on: May 4, 2011
The effects of ageing and divided attention on the self-reference effect in emotional memory: spontaneous or
Lixia Yang1, Linda Truong, Samantha Fuss
1Department of Psychology, Ryerson University, Toronto, Ontario, Canada. lixiay@ryerson.ca
Abstract:
The self-reference effect (SRE) is a powerful memory advantage associated with encoding in reference to the self (e.g., Rogers, Kuiper, & Kirker, 1977). To explore whether this mnemonic benefit occurs spontaneously, the current study assessed how ageing and divided attention affect the magnitude of the SRE in emotional memory (i.e., memory for emotional stimuli). The sample included a young Full Attention group (young-FA), a young Divided Attention group (young-DA), and an older adult group. The division of attention was manipulated at encoding where participants incidentally studied positive, negative, and neutral trait adjectives in either a self-reference (i.e., rating how well each word describes themselves) or an other-reference condition (i.e., rating how well each word describes another person). Memory for these words was assessed with both recall and recognition tasks. The results from both tasks demonstrated equivalent SRE for all three groups across emotional valence categories of stimuli, suggesting that the SRE is a spontaneous, effortless, and robust effect in memory.
Related Concept Videos
Interference and Decay
Interference occurs when competing memories hinder the retrieval of particular information. It can be classified into two types: proactive and retroactive interference. Proactive...
Chunking and Rehearsal in Sensory Memory
Traumatic Memory
Autobiographical Memory
The Influence of Cognition on Affect
The Influence of Affect on Cognition

