Related Experiment Video

Updated: May 21, 2026

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
06:45

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

Exploring the motivations of Facebook use in Taiwan

Saleem Alhabash1, Hyojung Park, Anastasia Kononova

  • 1Department of Advertising, Public Relations, and Retailing, Michigan State University, East Lansing, Michigan 48824-1212, USA. sa@msu.edu

Cyberpsychology, Behavior and Social Networking
|June 19, 2012
PubMed

Related Concept Videos

Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Causes of Social Behavior I: Actions and Characteristics of Individuals01:30

Causes of Social Behavior I: Actions and Characteristics of Individuals

The actions and characteristics of others heavily influence the causes of social behaviors. Emotional expressions serve as powerful social signals, shaping behaviors and interactions in significant ways. Whether through direct observation or subconscious processing, individuals constantly adjust their responses based on the emotions and attributes of those around them.Emotional Cues and Social ResponsesFacial expressions, tone of voice, and body language provide crucial emotional cues that...
Self-Serving Bias01:29

Self-Serving Bias

Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence, or effort while attributing negative outcomes to external circumstances. This cognitive distortion helps maintain self-esteem but can also impede objective self-assessment.Theoretical Explanations of Self-Serving BiasTwo primary theories explain the self-serving bias: the cognitive explanation and the motivational explanation.The cognitive...