Related Experiment Video
Updated: May 21, 2026

Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
Uncovering ecosystem service bundles through social preferences
Berta Martín-López1, Irene Iniesta-Arandia, Marina García-Llorente
1Social-Ecological Systems Laboratory, Department of Ecology, Universidad Autónoma de Madrid, Madrid, Spain. berta.martin@uam.es
Social preferences significantly shape ecosystem service bundles and trade-offs, revealing key insights for environmental management. Understanding these socio-cultural factors is crucial for effective conservation strategies.
Area of Science:
- Environmental Science
- Social Science
- Ecology
Background:
- Ecosystem service assessments often overlook social-cultural dimensions, despite their recognized importance.
- Previous studies primarily relied on biophysical and economic indicators, neglecting social preferences.
Purpose of the Study:
- To investigate how social preferences influence ecosystem service bundles and trade-offs.
- To explore the role of socio-cultural factors and ecosystem management strategies in shaping these preferences.
Main Methods:
- Conducted 3,379 face-to-face questionnaires across eight case study sites in Spain (2007-2011).
- Utilized multivariate analysis, including redundancy analysis and hierarchical cluster analysis, to identify ecosystem service bundles and trade-offs based on social preferences.
Main Results:
- 90.5% of respondents recognized ecosystem service delivery, influenced by education, environmental behavior, and gender.
- Regulating services, particularly air purification, were most frequently perceived.
- Identified a trade-off between provisioning/hunting services and regulating/cultural services.
- Discovered three distinct ecosystem service bundles linked to conservation status and rural-urban gradients.
Conclusions:
- Socio-cultural preferences are vital for identifying key ecosystem services and understanding their underlying drivers.
- Social preferences can effectively reveal emerging ecosystem service bundles and trade-offs.
- Integrating social dimensions into ecosystem service assessments enhances environmental management policies.
Related Concept Videos
Ecological Niches
Social Exchange Theory
Social Exchange Theory
Applications of Integration to Find Consumer Surplus
Introducing Social Perception
Optimal Foraging

