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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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The gap between attitudes and use in prediction of effect of an online smoking cessation program

Loes Meeussen1, Claudia Put, Jeroen Meganck

  • 1Center for Social and Cultural Psychology, University of Leuven, Leuven, Belgium. meeussen@psy.kuleuven.be

Journal of Health Communication
|June 26, 2012
PubMed

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