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Updated: May 21, 2026

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Phasic affective modulation of semantic priming.

Sascha Topolinski1, Roland Deutsch

  • 1Department of Psychology II, University of Wuerzburg, Roentgenring 10, 97070 Wuerzburg, Germany. sascha.topolinski@psychologie.uni-wuerzburg.de

Journal of Experimental Psychology. Learning, Memory, and Cognition
|June 27, 2012
PubMed
Summary
This summary is machine-generated.

Brief positive affect enhances semantic priming effects, influencing semantic spreading rather than strategy. This finding reveals a previously overlooked mechanism affecting affective stimuli in priming research.

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Linguistics

Background:

  • Semantic priming effects are influenced by various factors.
  • Affective stimuli can impact cognitive processes.
  • The precise mechanisms of affective modulation in priming remain unclear.

Purpose of the Study:

  • To investigate whether brief, trial-to-trial affective variations modulate semantic priming.
  • To determine the underlying mechanisms of this affective modulation.
  • To explore the implications for understanding affective word biases.

Main Methods:

  • Utilized semantic priming paradigms with diverse affective stimuli (chords, sounds, faces).
  • Manipulated brief positive versus negative affect independently of prime-target relatedness.
  • Employed control experiments to rule out alternative explanations like distraction or arousal.

Main Results:

  • Brief positive affect significantly increased semantic priming effects compared to negative affect.
  • The modulation occurred at the level of semantic spreading, not strategic control.
  • Alternative explanations were systematically excluded.

Conclusions:

  • Phasic affective modulation is a significant, previously overlooked factor in priming research.
  • This mechanism explains larger priming effects for positive stimuli.
  • Findings suggest potential biases in association norms for affective words.