Related Experiment Video
Updated: May 20, 2026

A Methodology for Capturing Joint Visual Attention Using Mobile Eye-Trackers
Published on: January 18, 2020
Joint perception: gaze and social context
Daniel C Richardson1, Chris N H Street, Joanne Y M Tan
1Cognitive, Perceptual and Brain Sciences, University College London London, UK.
Abstract:
We found that the way people looked at images was influenced by their belief that others were looking too. If participants believed that an unseen other person was also looking at what they could see, it shifted the balance of their gaze between negative and positive images. The direction of this shift depended upon whether participants thought that later they would be compared against the other person or would be collaborating with them. Changes in the social context influenced both gaze and memory processes, and were not due just to participants' belief that they are looking at the same images, but also to the belief that they are doing the same task. We believe that the phenomenon of joint perception reveals the pervasive and subtle effect of social context upon cognitive and perceptual processes.
More Related Videos
07:09Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior
Published on: November 14, 2018
07:36Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
Related Concept Videos
Introducing Social Perception
Gestalt Principles of Perception
Perception
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
Depth Perception and Spatial Vision
Impact of Social Context on Individuals
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...