Related Experiment Video
Updated: May 20, 2026

08:53
Using a Classroom-Based Deese Roediger McDermott Paradigm to Assess the Effects of Imagery on False Memories
Published on: November 14, 2018
Appearance-based inferences bias source memory
Brittany S Cassidy1, Leslie A Zebrowitz, Angela H Gutchess
1Brandeis University, MS 062, Waltham, MA 02454, USA. bcassidy@brandeis.edu
Memory & Cognition
|July 19, 2012
Summary
Facial maturity influences memory for who said what, especially for older faces. Own-age faces are less susceptible to memory biases related to facial traits.
Area of Science:
- Psychology
- Social Psychology
- Cognitive Psychology
Background:
- Facial characteristics influence trustworthiness and source memory.
- Babyfaceness elicits spontaneous trait inferences, impacting social cognition.
Purpose of the Study:
- To investigate how babyfaceness and face-behavior congruence affect source memory accuracy.
- To examine the moderating role of target age and task difficulty on these memory biases.
Main Methods:
- Participants viewed younger/older individuals with babyfaced/mature features paired with congruent/incongruent sentences.
- Source memory accuracy for dominance/submission attributions was assessed.
- Task difficulty was manipulated across two experiments.
Main Results:
- Source memory errors were highest when behavior mismatched facial traits and lures shared facial characteristics with the target.
- This effect was moderated by target age in Experiment 1 (older faces more affected) but not in Experiment 2.
- Increased task difficulty reduced the age moderation but maintained the face-behavior congruence effect.
Conclusions:
- Trait expectations from facial maturity bias source memory for own- and other-age faces.
- Own-age faces show less vulnerability to these biases, particularly under increased cognitive load.
- Findings highlight the complex interplay between facial cues, behavior, and age in memory recall.
Related Concept Videos
Eyewitness Memory
Eyewitness memory refers to the recollection of events by someone who has directly witnessed them, often serving as critical evidence in legal settings. This type of memory is commonly used in criminal cases where a witness describes details like a suspect's appearance, clothing, or behavior during a crime. However, despite its perceived reliability, eyewitness memory is prone to significant errors.
One such error is memory distortion, which occurs because human memory does not function like a...
One such error is memory distortion, which occurs because human memory does not function like a...
First Impression
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Motivational Bias
Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
False Memories
False memories represent a cognitive distortion in which individuals recall events that did not happen, or remember them in an altered form. This phenomenon highlights the brain's constructive nature in processing and recalling memories, emphasizing that memory is not a perfect representation of past events but rather a dynamic reconstruction influenced by various factors.
One primary source of false memories is misattribution, where individuals incorrectly associate external information with...
One primary source of false memories is misattribution, where individuals incorrectly associate external information with...
Theory of Attribution I: Correspondent Inference Theory
Correspondent inference theory, proposed by Jones and Davis in 1965, seeks to explain how individuals infer stable personality traits from observed behaviors. It suggests that people attribute actions to underlying dispositions rather than external circumstances, particularly when the behavior appears intentional and socially significant.Voluntary Behavior and Dispositional AttributionAccording to this theory, individuals are more likely to attribute behavior to personal traits when it appears...
Hindsight Biases
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?

