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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications

Kevin C Davis1, James Nonnemaker, Jennifer Duke

  • 1RTI International, Research Triangle Park, North Carolina, USA. kcdavis@rti.org

Health Communication
|July 21, 2012
PubMed

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