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Design Example01:23

Design Example

The innovation of touch-tone telephony revolutionized the telecommunications industry by replacing the traditional rotary dial with a dual-tone multi-frequency (DTMF) signaling system. This system uses a matrix-style keypad with buttons arranged in four rows and three columns, creating 12 distinct signals each assigned to a pair of frequencies. Each button press results in a simultaneous generation of two sinusoidal tones – one from a low-frequency group (697 to 941 Hz) and one from a...
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Related Experiment Video

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Design considerations in developing a text messaging program aimed at smoking cessation.

Michele L Ybarra1, Jodi Summers Holtrop, A Tülay Bağci Bosi

  • 1Center for Innovative Public Health Research, San Clemente, CA, United States. Michele@innovativepublichealth.org

Journal of Medical Internet Research
|July 27, 2012
PubMed
Summary

This study details the design of SMS Turkey, a smoking cessation program using text messages for adults in Turkey. It offers guidelines for developing similar text message-based health interventions.

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Area of Science:

  • Digital Health
  • Behavioral Science
  • Public Health Interventions

Background:

  • Cell phone text messaging is increasingly recognized as a valuable tool for health interventions.
  • Limited documentation exists on the protocol and content development for text messaging-based health programs.
  • Researchers often overlook that text messaging is a delivery mechanism, not the intervention itself.

Purpose of the Study:

  • To describe the protocol decisions and content development for SMS Turkey, a smoking cessation text messaging program for adult smokers in Turkey.
  • To address the gap in literature regarding the design process of text message-based health interventions.

Main Methods:

  • Content was developed in English and translated into Turkish.
  • Protocol and content were grounded in evidence-based smoking cessation theory and cultural context.
  • Methodological and program design considerations included phone provision, reimbursement, supplementary resources, message tailoring, frequency, and duration.

Main Results:

  • Key methodological decisions involved providing phones, reimbursing texting costs, and incorporating supplementary resources.
  • Program design focused on tailoring messages to the quitting curve and individual smoking status.
  • Considerations were made regarding message frequency and intervention duration.

Conclusions:

  • Effective smoking cessation quitline programs provided a useful framework for developing SMS Turkey.
  • Guidelines for developing text messaging-based behavior change programs are proposed based on this experience.