Related Experiment Video

Updated: May 20, 2026

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
10:45

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions

Published on: July 6, 2011

Neural correlates of social motivation: an fMRI study on power versus affiliation

Markus Quirin1, Frank Meyer, Nils Heise

  • 1University of Osnabrück, Germany. mquirin@uos.de

International Journal of Psychophysiology : Official Journal of the International Organization of Psychophysiology
|July 31, 2012
PubMed

More Related Videos

Exploring the Neural Correlates of Cognitive Reappraisal in Obsessive-Compulsive Disorder Using Task-based Functional Magnetic Resonance Imaging09:14

Exploring the Neural Correlates of Cognitive Reappraisal in Obsessive-Compulsive Disorder Using Task-based Functional Magnetic Resonance Imaging

Published on: March 14, 2025

Quantifying Social Motivation in Mice Using Operant Conditioning07:43

Quantifying Social Motivation in Mice Using Operant Conditioning

Published on: August 8, 2015

Related Concept Videos

Secondary Motives: Affiliation Motivation and Aggression Motivation01:21

Secondary Motives: Affiliation Motivation and Aggression Motivation

Affiliation motivation is the intrinsic desire to connect with others and belong to a social group, which plays a crucial role in forming and maintaining personal relationships. This type of motivation is essential for psychological well-being, as it provides individuals with a sense of community and support. An example of this is a student who joins a study group in order to feel a sense of connection. People with high affiliation motivation actively seek social approval, take satisfaction in...
Importance of Need for Affiliation01:25

Importance of Need for Affiliation

The need for affiliation is a fundamental human motive that drives individuals to form and maintain interpersonal relationships. This universal drive varies in intensity among individuals due to genetic predispositions and life experiences, shaping it into a relatively stable personality trait. Social inclusion enhances emotional well-being by fulfilling the need for affiliation, whereas social exclusion leads to distress, negative emotions, and cognitive impairments.Psychological and Emotional...
Relationship Formation02:12

Relationship Formation

What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
Secondary Motives: Power Motivation and Achievement Motivation01:27

Secondary Motives: Power Motivation and Achievement Motivation

Power motivation and achievement motivation are two essential social motives identified by psychologist David McClelland. These motives influence behavior in various personal and professional contexts, shaping how individuals interact with others and pursue their goals.
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Social Psychology and Individual Behavior01:29

Social Psychology and Individual Behavior

Social psychology examines how group dynamics, emotions, and cultural influences shape individual actions and decision-making. These elements interact to form behavioral patterns that affect personal choices and social interactions.The Role of Group DynamicsGroups play a crucial role in shaping behavior by reinforcing norms and expectations. Individuals derive a sense of self from group membership, often aligning their behaviors with group norms to maintain social cohesion. For example, an...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.