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Updated: May 20, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Do different styles of antismoking ads influence the types of smokers who call quitlines?

James M Nonnemaker1, Matthew C Farrelly, Kian Kamyab

  • 1Public Health and Policy Research, RTI International, Research Triangle Park, NC 27709, USA. jnonnemaker@rti.org

Health Education Research
|July 31, 2012
PubMed

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