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Behavioral Tasks for Examining Identity Recognition In Mice

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Are valence and social avoidance associated with the memory conformity effect?

D B Wright¹, R H D Busnello, L G Buratto

¹Psychology Department, Florida International University, 11200 S.W. 8th Street, Miami, FL 33199, USA. dbrookswr@gmail.com

Acta Psychologica

|August 7, 2012

Summary

Memory conformity, where one person

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Area of Science:

Cognitive Psychology
Social Psychology

Background:

Social influence can impact memory recall.
Memory conformity is a phenomenon where an individual's memory is altered by another person's response.

Purpose of the Study:

To investigate the factors influencing memory conformity.
To examine the effect of stimulus novelty and social avoidance on memory conformity.

Main Methods:

Participants viewed photographs varying in valence.
A memory recognition test was administered where participants' responses were visible to each other.
Social avoidance scores were measured.

Main Results:

Memory conformity was stronger for novel stimuli compared to previously seen stimuli.
The effect was more pronounced in individuals with lower social avoidance scores.
Memory accuracy was highest for negative stimuli, but conformity did not vary by valence.

Conclusions:

Social interactions can significantly shape individual memories.
Memory conformity is influenced by stimulus familiarity and individual social tendencies.
Findings have implications for understanding memory malleability and forensic memory assessment.