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Updated: May 19, 2026

Training Synesthetic Letter-color Associations by Reading in Color
Published on: February 20, 2014
[A research of letter color visibility in package insert information using simulator]
Naoki Kamimura1, Noriyuki Kinoshita, Midori Onaga
1Faculty of Pharmaceutical Sciences, Tokyo University of Science (RIKADAI), Noda, Chiba, Japan. kamimura@rs.noda.tus.ac.jp
Abstract:
Package insert of pharmaceutical drug is one of the most prioritized information for pharmacists to secure safety of patients. However, the color of character, size, font and so on are various company by company product to product from a viewpoint of visibility. It may be cause a serious accident in case visibility is unclear, although it is the most important information. Moreover, package insert with high visibility is required for color vision defectives from a viewpoint of a universal design. Then, the authors selected the package insert which has the boxed warning in the ethical pharmaceutical currently stored mostly in the present health insurance pharmacy and quantified the red color using the color meter. We advocate the state of a suitable package insert from a viewpoint of a universal design, whether the red color is high visible or not for color vision defectives using simulator.
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