Exploring the positive and negative implications of facial feedback

The facial feedback effect (e.g., Strack et al., 1988) is explored in three experiments. It was found that when someone lowers their eyebrows, following instructions, their mood becomes more negative. If, however, they are instructed to raise their eyebrows they become more surprised by facts. Finally, if people are instructed to wrinkle their noses, then odors are evaluated as more unpleasant. While providing further diverse evidence for facial feedback, the experiments are also considered in the context of facial muscular paralysis induced as part of cosmetic treatments using botulinum toxin. The research presented here supports the previously suggested idea that such treatments could reduce depression, but other possible psychological impacts of such treatments are considered.