Are we really measuring what we say we're measuring? Using video techniques to supplement traditional construct

Nathan P Podsakoff1, Philip M Podsakoff, Scott B Mackenzie

  • 1Department of Management and Organizations, Eller College of Management, University of Arizona, Tucson, AZ85720-1080, USA. podsakof@email.arizona.edu

Summary

This study introduces video techniques for testing construct validity, ensuring scales accurately measure intended concepts. It provides practical methods for researchers to validate their measurement scales effectively.

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