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Updated: May 19, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers

Olivia M Maynard1, Marcus R Munafò, Ute Leonards

  • 1School of Experimental Psychology, University of Bristol, Bristol, UK. olivia.maynard@bristol.ac.uk

Addiction (Abingdon, England)
|August 14, 2012
PubMed
Abstract

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