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Perceived barriers to the implementation of a baby friendly initiative in Jeddah, Saudi Arabia

Rafat Mosalli1, Ayman A Abd El-Azim, Mervat A Qutub

  • 1Department of Pediatrics, Umm Al-Qura University, PO Box 7607, Makkah, Kingdom of Saudi Arabia. Tel. +966 561182222 . Fax. +966 (2) 25270000 Ext. 4110.

Saudi Medical Journal
|August 14, 2012
PubMed

Insights

Community perceptions reveal key barriers to breastfeeding, including lack of knowledge and formula availability. Addressing these misconceptions is crucial for the successful implementation of the Baby-Friendly Initiative (BFI).

Area of Science:

  • Public Health
  • Maternal and Child Health
  • Community Health

Background:

  • Breastfeeding is vital for infant health and development.
  • Community attitudes significantly influence breastfeeding practices.
  • The Baby-Friendly Initiative (BFI) aims to promote and support breastfeeding.

Purpose of the Study:

  • To assess community perceptions and attitudes towards breastfeeding.
  • To identify barriers hindering breastfeeding practices.
  • To inform the strategic implementation of a local BFI.

Main Methods:

  • A cross-sectional study was conducted.
  • Data collected using a structured, closed-ended questionnaire.
  • Study involved 120 women at the International Medical Center, Jeddah.

Main Results:

  • Common barriers include lack of breastfeeding knowledge, misconceptions about milk supply, and formula accessibility.
  • Higher education and income correlated with less breastfeeding knowledge.
  • Women with multiple previous pregnancies expressed lower confidence in milk production.

Conclusions:

  • Survey findings will guide misconception correction and BFI strategy.
  • Tailoring the BFI to community characteristics is essential for success.
  • Addressing identified barriers will enhance breastfeeding support.
Abstract

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