Related Experiment Video
Updated: May 19, 2026

06:14
A Method for Investigating Change Blindness in Pigeons (Columba Livia)
Published on: September 7, 2018
The penny drops: change blindness at fixation.
Tim J Smith1, Peter Lamont, John M Henderson
1Department of Psychological Sciences, Birkbeck, University of London, Malet Street, London WC1E 7HX, UK. tj.smith@bbk.ac.uk
Perception
|August 18, 2012
Summary
Even when looking directly at an object, people can miss changes to it. This study shows attention can focus on a fixated object without processing all its details, challenging assumptions about visual attention.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Visual Perception
Background:
- Visual perception is susceptible to errors, notably change blindness where unattended object changes go unnoticed.
- It is commonly assumed that attended objects, especially those fixated, are fully processed, making changes to them readily apparent.
Purpose of the Study:
- To investigate whether attention directed towards a fixated object during naturalistic viewing is sufficient to detect all changes to its features.
- To challenge the assumption that fixation and attention guarantee the detection of all changes to an object's identity.
Main Methods:
- An experiment utilizing a magic trick scenario to alter a coin's identity while participants viewed it.
- Eyetracking technology was employed to monitor participants' gaze and confirm fixation on the coin throughout the manipulation.
- Participants were initially unaware of the change, with detection assessed before and after explicit instruction to search for alterations.
Main Results:
- Participants failed to detect the coin's identity change despite continuous eye-tracking indicating fixation and attention on the coin.
- The change was successfully detected once participants were explicitly instructed to look for it, highlighting the role of directed attention.
- This demonstrates a dissociation between object fixation/attention and the detailed feature processing required for change detection.
Conclusions:
- Attention can be selectively focused on a fixated object without encompassing all of its constituent features during naturalistic viewing.
- The findings suggest that visual attention is not a monolithic process and can be modulated to prioritize certain aspects of an object over others.
- This has implications for understanding the limits of awareness and the mechanisms underlying change blindness in everyday scenarios.
More Related Videos
Related Concept Videos
Perceptual Constancy
Perceptual constancy is the ability to recognize that objects remain consistent and unchanged even when their appearance varies due to changes in sensory input. There are four main types of perceptual constancy: size constancy, shape constancy, color constancy, and brightness constancy.
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Subliminal Perception
Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
Hindsight Biases
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Framing Effects
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Color Vision
Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
The Anchoring-and-Adjustment Heuristic
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...

