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Updated: May 19, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Preventing smoking relapse via Web-based computer-tailored feedback: a randomized controlled trial.

Iman Elfeddali¹, Catherine Bolman, Math J J M Candel

¹Department of Health Promotion, School for Public Health and Primary Care (Caphri), Maastricht University, Maastricht, Netherlands. iman.elfeddali@maastrichtuniversity.nl

Journal of Medical Internet Research

|August 21, 2012

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Web-based smoking relapse prevention programs incorporating action planning significantly increased abstinence rates compared to control groups. Adherence to intervention elements is crucial for program effectiveness in long-term smoking cessation.

Area of Science:

Digital Health Interventions
Behavioral Science
Public Health

Background:

Web-based computer-tailored interventions show promise for smoking cessation.
Effectiveness of these programs for relapse prevention, particularly with action planning, requires further investigation.
The Stay Quit for You (SQ4U) study evaluated two tailored programs against a control group.

Purpose of the Study:

To assess the efficacy of two Web-based computer-tailored smoking relapse prevention programs compared to a control group.
To evaluate the impact of different planning strategies (Action Planning and Action Planning Plus) on smoking relapse.
To explore dose-response relationships between program adherence and smoking abstinence.

Main Methods:

A randomized controlled trial involving 2031 daily smokers motivated to quit.

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Three conditions: control group, Action Planning (AP) program, and Action Planning Plus (AP+) program.

Primary outcome: self-reported continuous abstinence at 12 months post-baseline, analyzed using logistic regression.

Main Results:

The AP program (33% abstinence) and AP+ program (31% abstinence) were significantly more effective than the control group (22% abstinence).
Odds ratios for AP and AP+ programs were 1.95 (P=.005) and 1.61 (P=.049) respectively, compared to the control.
A dose-response relationship was observed between program adherence and abstinence rates.

Conclusions:

Web-based tailored programs with planning and post-quit feedback effectively prevent smoking relapse at 12 months.
Intervention adherence is critical for achieving sustained abstinence.
Further research is needed to determine optimal intervention dosage for smoking relapse prevention.