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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Lower life satisfaction related to materialism in children frequently exposed to advertising

Suzanna J Opree1, Moniek Buijzen, Patti M Valkenburg

  • 1The Amsterdam School of Communication Research, University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands. s.j.opree@uva.nl

Pediatrics
|August 22, 2012
PubMed
Abstract

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