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The complexities of governing in a social media world
Thomas G Philpott1, Julie Swettenham
1Community for Excellence in Health Governance, Montreal, Quebec, Canada. thomas.philpott@gmail.com
Abstract:
The complexity of governing has increased with the Internet's introduction of social media. Boards need to be aware of social media impact upon external stakeholder relations, as well as legal responsibilities within the organization. This paper outlines the various implications of social media that a board needs to consider. A governance framework is used to help put the issues in perspective. The conclusion is that boards need to take social media seriously and ensure that their organization has a social media risk mitigation strategy for external communications, as well as eDiscovery. Various other strategies and tactics are suggested to help boards address the challenge.
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