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Related Concept Videos

Elasticity01:12

Elasticity

Elasticity is the ability of an object to withstand the effects of distortion and to return to its original size and shape once the forces causing deformation are removed. When an elastic material deforms under the action of an external force, it experiences internal resistance to the deformation. However, if no external force is applied, it returns to its original state.
The elasticity of an object can be described by a stress-strain curve, which represents the relationship between stress...
Elasticity in Concrete01:20

Elasticity in Concrete

Upon subjecting concrete to moderate or high uniaxial compressive or tensile stresses, the strain response is non-linear relative to the stress applied. As the stress is removed, the resulting stress-strain curve deviates from the original path traced during loading, creating a hysteresis loop, indicative of the concrete's non-linear and non-elastic properties. Typically, a material's modulus of elasticity, which is a measure of the material's stiffness, is inferred from the linear portion of...
Equation of the Elastic Curve01:23

Equation of the Elastic Curve

The concept of curvature in plane curves, crucial in structural engineering, defines how sharply a beam bends under load. This curvature is determined using the curve's first and second derivatives.
Consider a cantilever beam with a point load at its free end (for instance, a diving board). When analyzing beam deflection with small slopes, the shape of the beam's elastic curve becomes key. The governing equation for this analysis involves the bending moment and the beam's flexural rigidity,...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Elastic Potential Energy01:01

Elastic Potential Energy

Elastic potential energy is the energy stored as a result of the deformation of an elastic object, such as the stretching of a spring. An object is elastic if it returns to its original shape and size after being deformed. 
Potential energy is also associated with the elastic force exerted by an ideal spring. The work done by this force can be represented as a change in the elastic potential energy of the spring. Thus, the work done by a perfectly elastic spring, in one dimension, depends only...
Relation between Poisson's ratio, Modulus of Elasticity and Modulus of Rigidity01:15

Relation between Poisson's ratio, Modulus of Elasticity and Modulus of Rigidity

Deformation occurs in axial and transverse directions when an axial load is applied to a slender bar. This deformation impacts the cubic element within the bar, transforming it into either a rectangular parallelepiped or a rhombus, contingent on its orientation. This transformation process induces shearing strain. Axial loading elicits both shearing and normal strains. Applying an axial load instigates equal normal and shearing stresses on elements oriented at a 45° angle to the load axis.

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Putting elasticity in customer relationships

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    No abstract available in PubMed .

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