Related Experiment Video
Updated: May 18, 2026

09:53
Real-time In Vitro Monitoring of Odorant Receptor Activation by an Odorant in the Vapor Phase
Published on: April 23, 2019
Retronasal olfaction in vegetable liking and disliking
1Department of Food Science and Technology, Oregon State University, 100 Wiegand Hall, Corvallis, OR 97331, USA. juyun.lim@oregonstate.edu
Chemical Senses
|September 25, 2012
Summary
Retronasal odors significantly influence vegetable liking and disliking, overriding bitterness as a primary factor. This research highlights the crucial role of smell in our food preferences.
Area of Science:
- Sensory Science
- Food Science
- Olfactory Research
Background:
- Previous studies identified bitterness as a key factor in vegetable rejection.
- The specific role of retronasal odors in vegetable acceptance remains largely unexplored.
Purpose of the Study:
- To investigate the impact of retronasal odors on hedonic responses to vegetables.
- To determine if odor quality or intensity is more critical for vegetable liking.
Main Methods:
- 132 subjects tasted 4 vegetables with nose open and closed, rating liking and sensory attributes.
- Subjects were categorized as vegetable 'likers' or 'dislikers'.
- A follow-up experiment involved 89 subjects rating retronasal vegetable odors independently.
Main Results:
- Vegetable liking/disliking was significantly altered when the nose was closed, indicating odor's importance.
- No significant differences in bitterness or flavor intensity ratings were found between nose open/closed conditions.
- Liking/disliking of isolated retronasal odors correlated positively with liking/disliking of the corresponding vegetables.
Conclusions:
- Retronasal odor quality, not just intensity, significantly drives vegetable hedonic responses.
- Odor perception is a critical determinant of vegetable acceptance, potentially more so than bitterness.
Related Concept Videos
Olfactory Receptors: Location and Structure
The process of olfaction, also known as the sense of smell, is a sophisticated chemical response system. The specialized sensory neurons that facilitate this process, known as olfactory receptor neurons, are situated in an upper segment of the nasal cavity, known as the olfactory epithelium. Olfactory sensory neurons are bipolar, with their dendrites extending from the epithelium's apex into the mucus that lines the nasal cavity. Airborne molecules, when inhaled, traverse the olfactory...
The Physiology of Taste
The perception of a salty flavor is facilitated by sodium ions within the oral salivary fluid. Upon consumption of a salty substance, salt crystals disassemble, leading to the liberation of its constituents—Na+ and Cl- ions. These ions subsequently dissolve into the salivary fluid present in the oral cavity. The external environment of the gustatory cells experiences an elevation in Na+ concentration, thereby establishing a potent concentration gradient. This gradient propels the diffusion of...
Olfaction
The sense of smell is achieved through the activities of the olfactory system. It starts when an airborne odorant enters the nasal cavity and reaches olfactory epithelium (OE). The OE is protected by a thin layer of mucus, which also serves the purpose of dissolving more complex compounds into simpler chemical odorants. The size of the OE and the density of sensory neurons varies among species; in humans, the OE is only about 9-10 cm2.
The olfactory receptors are embedded in the cilia of the...
The olfactory receptors are embedded in the cilia of the...
Physiology of Smell and Olfactory Pathway
Humans detect odors with the help of specialized cells located in the upper part of the nasal cavity, called olfactory receptor neurons (ORNs). ORNs possess hair-like structures called cilia, which are receptive to sensations from the inhaled air. When an odorant molecule binds to a specific receptor on the cell of the cilia, it leads to a series of events that ultimately cause the ORN to send electrical signals to the olfactory bulb in the brain through the olfactory nerves.
The olfactory...
The olfactory...
Taste Buds and Receptors
Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
Gustation
Gustation is a chemical sense that, along with olfaction (smell), contributes to our perception of taste. It starts with the activation of receptors by chemical compounds (tastants) dissolved in the saliva. The saliva and filiform papillae on the tongue distribute the tastants and increase their exposure to the taste receptors.

