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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Smoking in top-grossing US movies, 2011

Stanton A Glantz1, Anne Iaccopucci, Kori Titus

  • 1Center for Tobacco Control Research and Education, University of California, San Francisco, Room 366 Library, 530 Parnassus, San Francisco, CA 94143-1390, USA. glantz@medicine.ucsf.edu

Preventing Chronic Disease
|September 29, 2012
PubMed

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