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Updated: May 18, 2026

Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
Social network games uncovered: motivations and their attitudinal and behavioral outcomes
Jieun Lee1, Mira Lee, In Hyok Choi
1School of Business Administration, Chung-Ang University, Seoul, Korea. jlee114@cau.ac.kr
Abstract:
This study explores motivations for playing games on social network sites as well as attitudinal and behavioral outcomes of those motivations. A total of 324 college students in the United States participated in an online survey. Found were the six motivations for playing social network games (SNG): social interaction, self-presentation, fantasy/role playing, passing time/escapism, entertainment, and challenge/competition. Further, the findings demonstrated that different types of motivations influenced attitudes toward playing SNG and intentions to engage in different social network gaming activities differentially.
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