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New life in old frames: HIV, development and the 'AIDS plus MDGs' approach
Marie Woodling1, Owain D Williams, Simon Rushton
1Centre for Health and International Relations (CHAIR), Department of International Politics, Aberystwyth University, Aberystwyth, UK.
Global Public Health
|October 10, 2012
Summary
The AIDS plus Millennium Development Goals (MDGs) approach reframes the global AIDS response to maintain its importance. This strategy highlights the interconnectedness of health and development, adapting to evolving global health priorities.
Area of Science:
- Global Health Policy
- Development Studies
- Health Communication
Background:
- The prominence of Acquired Immunodeficiency Syndrome (AIDS) as a global health priority has faced challenges.
- The AIDS policy community developed the 'AIDS plus Millennium Development Goals (MDGs)' approach in response to this perceived threat.
- This approach emphasizes the crucial role of the AIDS response (MDG6) in achieving broader development targets by 2015.
Purpose of the Study:
- To critically analyze the 'AIDS plus MDGs' framing strategy.
- To understand how framing is utilized in global health policy.
- To examine the adaptation of framing strategies to changing global contexts.
Main Methods:
- Critical academic analysis of the 'AIDS plus MDGs' approach.
- Examination of framing techniques in global health discourse.
- Case study analysis of policy adaptation and narrative construction.
Main Results:
- The 'AIDS plus MDGs' approach leverages the 'virtuous circle' narrative linking health and development.
- This framing strategy makes concessions to critics of the traditional AIDS response.
- The analysis illuminates how new framings draw on existing narratives and adapt to material/ideational shifts.
Conclusions:
- The 'AIDS plus MDGs' approach represents a strategic adaptation in global health policy.
- Understanding framing is essential for analyzing the evolution of global health priorities.
- Policy framers must navigate established narratives and changing contexts to maintain issue salience.
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