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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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YouTube: a promotional vehicle for little cigars and cigarillos?

Amanda Richardson1, Donna M Vallone

  • 1Department of Research and Evaluation,  American Legacy Foundation, Washington, DC, USA.

Tobacco Control
|October 11, 2012
PubMed
Abstract

Keywords:
Advertising and PromotionMediaNon-cigarette tobacco productsSurveillance and monitoringTobacco industry

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